George Hess - CEO

George Hess, EDM and Dance Music Consultant, started his career at Arista in 1989, where he rose to become the Senior Director of the Dance Music department, breaking such artists as Taylor Dayne, TLC, Exposé, and Lisa Stansfield. In 1994, he started Elite/ADM Marketing, a national radio and street promotion company, and was instrumental in launching careers for artists such as Mary J Blige, Mariah Carey, Eminem, Snoop Dogg, Lil Jon, 50 Cent, 98 Degrees, Sean Paul, and Everything But The Girl.

 In 2005, Hess was brought on as the Head of Global Promotion for Strictly Rhythm Records, a company known as the “granddaddy of all house music labels,” with artists such as Eric Morillo, Nadia Ali, Todd Terry, and Groove Armada.

In 2014, Hess consults and promotes for top EDM/Dance Music labels, including Armada Music, Kontor Records, Insomniac Records, Phazing, Casablanca Records, Enhanced Music, Cloud9, Revealed Records, Protocol, and Dim Mak Records. He strategically builds specialized teams to bring artists like Armin van Buuren, Steve Aoki, Kiesza, The Chainsmokers and Hardwell to pop radio and culture in the U.S.